Throughout this module I have read views from a wide variety of people, all with valid theories and opinions on media culture. I am now more aware of how the development of technology is parallel to the development of the media. Technologies such as the internet and, more recently, facebook have brought the media closer to the consumers. Whether this is a good thing or not is a question which will always be argued about. Although the needs of the consumer can be predicted through behavioural tracking, which may be seen by some as a positive thing, the majority are frightened by this. However, the consumers are in a stronger position than they might think when it comes to the media. Nowadays everybody has the opportunity to contribute to media products and make them their own through convergence.
